Wednesday, June 3, 2009

METROSEXUAL

Metrosexual is a neologism of the 2000s generally applied to heterosexual men with a strong concern for their appearance, and/or a lifestyle that displays attributes stereotypically related to gay men. - Wikipedia

The term originated in an article by Mark Simpson ("Here come the mirror men"[1]) published on November 15, 1994, in The Independent. Simpson wrote:

Metrosexual man, the single young man with a high disposable income, living or working in the city (because that’s where all the best shops are), is perhaps the most promising consumer market of the decade. In the Eighties he was only to be found inside fashion magazines such as GQ, in television advertisements for Levis jeans or in gay bars. In the Nineties, he’s everywhere and he’s going shopping.

A metrosexual also is a clotheshorse wrapped around a dandy fused with a narcissist. Like soccer star David Beckham, who has been known to paint his fingernails, the metrosexual is not afraid to embrace his feminine side. Why "metrosexual"? The metro- (city) prefix indicates this man's purely urban lifestyle, while the -sexual suffix comes from "homosexual," meaning that this man, although he is usually straight, embodies the heightened aesthetic sense often associated with certain types of gay men.

Mark Simpson invented this term in 1994 (see the earliest citation), and it drifted slowly from one media source to another throughout the rest of 1990s and early 2000s. Then Simpson wrote another article about metrosexuals in the online magazine Salon.com on July 22, 2002, and the term took off. Since then it has been picked up by thousands of media outlets, has made numerous TV appearances, has spawned at least a couple of books, and has been dropped in untold numbers of cocktail party conversations. There is no escaping the metrosexual.

The typical metrosexual is a young man with money to spend, living in or within easy reach of a metropolis — because that's where all the best shops, clubs, gyms and hairdressers are. He might be officially gay, straight or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference. Particular professions, such as modeling, waiting tables, media, pop music and, nowadays, sport, seem to attract them but, truth be told, like male vanity products and herpes, they're pretty much everywhere.